NEW SLANG: Juuling | NBC Left Field

"Juuling" as a rising term demonstrates the huge uptake in e-cigarette use, but also tells us a little about branding, grammar, and the way we communicate. In this episode of our series NEW SLANG, we also take a look at what happens when brand names become verbs.


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[lafregaste]

That happens a lot with any kind of brand, whether they use it for verbs, adjectives or others... Example, where I live right now you don't ask for a diaper, you ask for a "pamper" because the first nonreusable diaper to come here was Pampers brand. Another one is the use of butchered English words like "jato" which you pronounce as "hato", it comes as far as I know from the word"house" and is used to say house, like "Me voy a mi jato" = "I'm going to my house" or as a verb, when you mean sleeping "Estaba jato" = "I was asleep". As an interpreter and also writer I feel quite irritated with the butchering of words but I do understand that is the usual of way of the language evolution.It happened in the middle ages, it happened after the "discovery" of America and it will continue on happening.

[doubledoubleusmokymirrord]

So basically after watching you need 24 hours of reading quantum physics to regain brain cells