They Didn't Have To Go This Hard!

It's a Cola-Cola Smartphone

[youness]

now this is what you call a proper collab

[Uufda]

This level of commitment to a collab is what fans want. Coke isn't one I'd buy, but if there was a collab I was interested in, this is the level of detail I'd want

[benji_san]

when you actually give a damn about your customers

[Nb]

man we need more stuff like this, reminds me of the early - mid 2010s

[MisterRhul]

Actually, every collab SHOULD go this hard. That's amazing.

[usk]

I love the attention to detail on these.

[potitus]

That charging animation has to be the best one I've seen

[eggiemybaby]

TBF those collabs are for camera lens so it makes sense to print them there but their collabs with Genshin, Harry Potter, and Hello Kitty are cute.

[GaBBuu]

They took "thanks for sponsoring" to the next level 😂

[Tom-xlkl]

This is the kind of stuff I miss from the 2000's and 90's

[lemonade]

This is called dedication unlike Apple products.

[marcelogib]

If they're free, I'll take it...

[jray]

Correction, Marques. They DID have to go this hard. And we love them for it! Well done, chaps!

[euengelion]

The product team really had fun with this you can tell 🤩

[melojuketv]

I wish everything went hard, imagine how hard that would go.

[harbirsingh]

CocaCola must've paid them real good.

[richardrisner]

Twenty of those SIM card ejectors could probably buy you a stimpack in a few hundred years

[girishhirjee]

I would 10/10 buy this. This is exactly what a special edition item should be like.

[OgFoolery]

In the immortal words of Phillip J Fry. "SHUP UP AND TAKE MY MONEY"

[amritshaw]

Frankly they did awesome, I loved it all.
I hope MKBHD hints a sacrasm when he says they dint had to go this hard