Direct Mail Fundraising: Tips and Strategies for all Nonprofits

Learn how to get your donors to open the envelope, how to design your letter and pledge card to encourage giving, apply data and letter segmentation best practices to your letters, track your mailings (and all their versions) in your database, and more!

0:00 – Intro, background on PSG and AskGenius
4:29 – The role of direct mail in a fundraising program
6:14 – Writing the world’s greatest fundraising letter
15:48 – Must-have donor segments for your fundraising letter
17:21 – How to design the world’s greatest pledge card
23:15 – The importance of brand consistency
26:25 – What to know about envelopes and print materials
33:47 – Red flags when working with your printer
37:20 – Using variable data to segment your print materials
40:38 – Leveraging NCOA with the postal service
42:29 – What to know about nonprofit postage – prices and best practices
44:43 – Tracking your fundraising direct mail
48:07 – Lockboxes and gift processors