Four Trends in Consumer Tech

Now that mobile has finished taking over the world and it seems like everyone has a Facebook, Gmail, Instagram, and Uber account, is consumer tech over? Despite the sometimes gloomy headlines, there’s a lot of innovation brewing just below the surface. From the rise of “super-apps” to the implications of video apps like TikTok, Connie Chan will take us on a whirlwind tour on where consumer tech is headed.

Highlights
The 4 consumer trends to keep an eye on [0:33]
Defining the Super App concept and how it’s executed [1:33]
Exploring the concept of SuperApp through the use case of Mietuan in China [2:25]
Outlining your Super App Strategy [4:20]
Data assets: How to discover yours using Spotify as a case study [5:00]
How our video apps will become product integrated commerce centers [6:24]
Exploring the new “farm to table” model enabled by short video apps [6:56]
Augmented reality: how tech integrates into our physical world [8:30]
Current examples of how facial recognition is being used in business today [9:10]
How “Earshare” is the new “Mindshare” and what it means for businesses and marketers [10:16]
The Knowable app as an example of audio-first business strategy [12:02]
How we bring offline models of business to digital technologies [14:35]

Pull Quotes
“You see, super apps are here to stay and the big internet giants in the States already get it. This trend is coming from East to West. So, what does that mean for all of us here?”

“The offline world always understood how to think in a customer-centric way, as opposed to a product-centric way. That's why you buy magazines at the grocery store.”

“We're gonna see more tech and software permeate our physical worlds. And we're all going to start figuring out that super apps means we need to work together.”

[swyxTV]

“can you imagine watching your favorite movies from the 70s and 80s and it features brands from today?”

i can, Connie, i just don’t want it, please dont enable it

[waldopardon]

lmao its so funny when she's like "imagine yourself lying in bed at night scrolling thru ur phone ready to go to sleep and thinking wow... I would love to buy a box of oranges"

[BasharAlkhalili]

11:05 "....And the glorious magical moment when you realize that you found time"

It's really gut wrenching to see how excited she is to announce that our "newly found time" of undistracted listening will be filled up with ads.

I know Podcasts today already have ads, but the idea that corporates are now hunting after these short periods of our peace of mind is really scary.

[replikantenklaar]

When I am paying for an audio book, I do not expect any advertising, that's why I am paying. They tried free books with print advertising in the past which failed.

[zachalbers]

Interesting video overall, but just mentioning the Tech Crunch article "The Majority of U.S. consumers still download zero apps a month" and using that to justify super apps being the future, was INCREDIBLY misleading! I read the article, and found that the "Majority" was just 51% and consisted of predominantly people 35+. The other 49% were downloading quite a few more apps!! I don't see any signs of super apps becoming as big in western countries as soon as she is predicting. Both the Apple and Android developer communities are still seeing large revenue growth even these last couple years.

[neozhang]

Watcking this vedio just want to make me cry. How many people actully understand this and can see the future! Salute to Chan!!!1

[ApplicoInc]

“We're gonna see more tech and software permeate our physical worlds." Absolutely agree! These new integrations will be underpinned by the emergence of new mega development platforms like a unified automobile OS (e.g. Android Auto).

[quimmmus]

Most of the companies mentioned are examples of the opposite is being said: product centric apps, not user centric

[ArtemMoskvin]

So what exactly was the problem with majority people downloading zero apps per month?

[smrocknroller]

my only question is what is ultimate difference between having a super app, and using a mobile browser and using bookmarks.

[dr.tetraminflakes]

she is a spokes men for tencent, what is both meituan dianping and spotify both have in common? tencent have investment in both.

[pressiyamu]

She really is working her soul for a paycheck. I plan to work hard and smart to be wealthy. But I promise everyone in the YouTube community, in this comments, and the next Gen that I will use
My money power to fight against a future like this.

[mikegurung]

How will people know the orange they bought are from the same farm showing in videos ? It makes no sense.

[mfoniso]

how do you use facial recognition to look for guns?

[SportsIncorporated]

We'll be shopping 24/7. In our sleep.

[mrtsh]

Can someone tell me when was this talk IRL?

[funny-video-YouTube-channel]

Nice. Her predictions are on point.
She only misses ONE very important one. Second hand markets in the apps in major cities.
One can buy virtually anything on such second hand markets, if the city is large enough.


It's like taking pictures and chat with a price tag and appointment for the sale or purchase. Some apps even use bike delivery, if the customer pays per credit card in advance.


It's like online shopping, but more social and much more sustainable.

[rezmela]

I need a super app to find peace time while am on the toilet. Any ideas where I can find it?

[mastergluex]

Contextual feature, integrated feature and interoperability were part of an app's product roadmap since always but that doesn't fits the description of super app. Super apps lacks USP.

[JoeMathew]

OMG which is the app she was talking about, with podcasts, I need to blacklist it. This is really really sneaky. I hope people realise what's going on... Imagine someone who lost his sleep due to a spending habit and getting in to debts(which happens a lot) trying to improve sleep by listening to a sincere-looking podcast about sleeping better - there's nothing worse that can happen to him.