Where Fintech & Healthcare Meet: Dr. Matt Cybulsky - Behavioral Scientist

Dr. Matt Cybulsky, healthcare consultant & behavioral economist, works at a unique intersection between digital health, finance, and patient engagement. Patient perspectives and incentives often get lost in grand conversations about strategy, revenue cycle, and payment reform. Dr. Cybulsky’s work focuses what it takes to get people to engage their care given an overall organizational strategy.

00:00 Welcome
4:23 Dr Cybulsky, Behavior Scientist
11:11 Top challenge: connect with patients
15:15 Engage patients individually
16:45 Conversation AI tool story
19:20 Building a connection, Noom example
26:20 Companies and digital solutions
28:40 Healthcare access
33:50 Health system worked with
37:08 Framework suggestions
41:29 How do you gentle nudge (AI)
50:23 Digital health steps
53:08 Final thoughts