How To Make Millions From Bezos’ Billions | Forbes

Lots of people believe that Amazon’s small businesses represent a big opportunity. There are over 2 million third-party Amazon sellers worldwide. In the U.S. alone, these businesses moved 3.4 billion items via Amazon in the 12 months ending in May, up from 2.7 billion the previous year. Over 30,000 of these sellers in the U.S. each generate at least $1 million in sales a year, and many rely on Amazon to handle retail’s messy logistics: delivery, returns and customer service. In aggregate, these small businesses are vital to Amazon, accounting for about 60% of its product sales, double the percentage they represented a decade ago. By and large, the pandemic has been good for these companies: During this October’s Prime Day, Amazon’s annual 48-hour sales event, third-party sellers had their two biggest days ever, according to Amazon, with sales rising nearly 60% year-over-year to $3.5 billion.

Thrasio can claim bragging rights as the leader among the roll-up artists. In just over two years, it has raised more than $500 million from, among others, Boston-based private equity giant Advent International, Seamless founder Jason Finger and Atlantic Records CEO Craig Kallman, including a $260 million round it announced in July at a valuation of $1 billion. It now claims to be one of the 25 biggest sellers on Amazon.

The key, according to Silberstein, is an effective “block and tackle” strategy. Every new business acquired by Thrasio is put on the so-called conveyor belt, where a core team of a half-dozen employees works through a 503-point checklist of best practices in an average of 34 days, farming out tasks to a deep bench of specialists in supply chain, legal and other departments as needed. For instance, the creative team makes sure each listing has at least seven high-resolution images that take up 80% or 90% of the allotted space on the online display page (larger images lead more people to click).

Of course, tying one’s fate to the e-commerce behemoth brings with it some risks. Amazon’s marketplace has hundreds of rules, constantly in flux, that companies must follow. Heaven forbid you run out of inventory, take too long to get back to a customer or give Amazon reason to suspect you’re manipulating reviews. At best, your search rank is demoted. At worst, you’re suspended from the platform.

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[stephenj]

Why does she sound and look like she's about to cry 😅

[aodhanohanrahan]

This is like dropshipping on steroids.

[KB-qteg]

Something easier, marry him then get divorced.
Quick maths :3

[smallbizman]

More like ' How to make Bezos billions'

[flux]

I just need a million of my friends to do this and we can collectively be a billionaire.

[johnybravo]

So basically there are new amazons emerging within Amazon!

[RizztrainingOrder]

So, it’s a tried and true method of corporate takeovers but on a smaller scale?

[doublev]

@forbes you know you can record and film them individually event if it ia a Zoom call, and then do the montage with great audio and video quality right?

[JJs_playground]

Guy's name is actually (Carlos) *Cashman*, wow.

[RizztrainingOrder]

@2:05 ehh not necessarily true. Based on ‘08 & ‘20 there’s a certain level a company or bank or wealth can reach where it is no longer considered capitalist, above that seems to be socialist where you are bailed out and backstopped financially so you’re literally unable to fail.

[marlboroman]

Snoop Dogg in a Forbes video. It's when you know it's LEGIT.

[jer_hudson]

Sold my Amazon biz in 2018 to take my family's risk off the table. This vid is quite accurate.

[nolzzzz.]

Somebody lend me couple million so I may also make my own Amazon within Amazon

[TheSize]

And one day.. Jeff will buy your company! 😂

[irvin]

FBA is extremely competitive, white labeling products is where it's at. Watch Jake Tran's video on Amazon FBA.

[bloodysinner]

How does one go about investing in Thrasio? What is their ticker symbol?

[barrieliving]

Forbes uplaoded this video in 720p and bad audio to 1 million subs?! @Forbes Let me take over

[gzfashions]

So pretty much you’re selling your dream and cashing out early just because you don’t have the ability or will power to expand your team to meet demand? I just couldn’t imagine selling my business too early.

[hoihoi]

Damn is that man's name really CASHMAN

[ryansmithc]

Don’t ever trust anything on Forbes. That’s what I got from this ad.