For the Health of It: Enhancing Healthcare Through a Consumer-Centric Approach

The growing use of digital health technologies over the past year has forever changed how healthcare is delivered and consumed.

The use of telehealth was accelerated during the COVID-19 pandemic as patients and their physicians, faced with strict social distancing rules, turned to phone and video services for their healthcare needs. By June 2020, the number of healthcare providers offering telemedicine climbed to more than 30%, up from 3% prior to the pandemic. At the same time, both professionals and consumers went online in record numbers for health news, information, and insights from their peers.

And yet, many of those digital platforms are still difficult to navigate, especially compared to the consumer technologies we rely on to watch movies, have groceries delivered, or restock on toilet paper – all without leaving the house. Over the coming years, we expect healthcare technology and platforms to rise to meet the patient’s expectations of convenience and ease.

In order to get there, data will be an essential tool to understand how patients are moving through the healthcare system, what behaviors are happening in the marketplace, and the attitudes of both patients and physicians.

To dive deeper on this topic, For the Health of It host Bill Evans, Komodo’s Chief Marketing Officer, spoke with Destry Sulkes, Executive Vice President of Growth at Klick Health, the premier life sciences marketing agency to leverage Komodo’s Healthcare Map™.

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Originally published on June 23, 2021