Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU

"The brand is your primary asset to manage."

Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people.

Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[sricheson]

I love Daryl's insights on building brands through social media! Young and old companies need to learn and understand how social media can benefits small and large businesses!

[claredickson]

I am currently studying Social Media for business course. I found the video helpful in understanding how social media can engage the customer and build brand awareness.

[kanvaarchana]

love the way he speaks. this video helped me with my social media project . thankyou  TEDX

[ChristophHoelzl]

Social Media is very important for personal Branding .

[EunizYap]

I’m currently learning to improve my social media skills and i’m so glad i stumbled upon this! Thank you for sharing your experience in social media and how it has helped you reach many many people.

[jaymoody]

This video is great...although a few years old it's still relevant!!! Thanks for breaking things down in layman terms!!!

[yourwebsolutions]

great video. part of our business is social media marketing. very helpful video

[paritychizela]

Interesting. I love his videos. They have taught me a lot

[wolei]

This was a truly amazing video to watch

[ThomasWooldridge]

enjoyed his story, popular boy bands can make you popular

[bennszulottbalna]

It is nice if you can back yourself up with data. his facebook page has 1600~ likes...

[alliedelonay]

... Am I the only one that noticed he doesn't have a properly labeled y-axis in the graph he showed at 13:18? You should probably proofread your presentation before presenting at a Ted Talk...

[adkitchen]

Don't trust anyone who teaches at Devrys.

[willalex]

I think alot of this stuff was alright but shows how out dated some of the info is.

[tazhpro]

Thanks for the video. But this video provides about 3 useful thoughts. Over 18 mins of babble.