XML Sitemap Index

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In the edition of Path TV, Avinash Conda and Michael Stearne discuss XML Sitemaps: What are they, what are they for and who cares!?

From a technical standpoint, a sitemap is a plain text file that sits on your server that provides the search engine a list of all the pages that site on your website. A sitemap is a more efficient way to direct a search engine to your site, rather than having a search engine crawl your site and eventually find those pages.

From an SEO standpoint, sitemaps are very important for your online campaign for the following reasons:

1. Sitemaps help improve the crawl rate and indexation on your site
2. Help the crawling of newer content
3. Help spot problems or raise trouble flags

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