Why Should I Care? Motivational PSA

This is our final project for COMRT 260: Topics in Media at Allegheny College in Meadville, PA. As the semester progresses, you hear about campus vandalism -- furniture goes missing; personal property is stolen and defaced. There are accounts of mean behavior that break down people's spirits and make them feel small. Unthinking and uninformed actions that make people feel this is not a safe community. And then, the usual lament, "classes are so much work, and so boring." We all feel a fatigue of the mind and spirit. The overarching question on everyone's mind when one more thing goes wrong is, "Why should I care?" Our task was to create a motivational Public Service commercial that addresses and answers this question: "Why should I care?"