Why you should use the Campaign Object to track ROI

In this insightful video, Robin Leonard, CEO of AFDigital, discusses the often-underutilized Campaign object in Salesforce. While commonly used in the non-profit sector, many businesses overlook this powerful tool for tracking the ROI of marketing activities. Robin shares his golden nugget of advice on how to leverage the Campaign object to measure the impact of campaigns and make informed investment decisions. Watch to discover how you can move beyond the "fluffy" and get tangible insights into your marketing ROI.