'I'm Broke, What Business Do I Start?'

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[DeniseEudora]

Secret Pathway To Triumph blew my mind. I’ve shared them with friends, and they’re all amazed at the shifts in their mindset.

[vldimirivanovic]

Bro woke up and said let me drop shit ton of value right here today

[_mesabla]

You notice that he most successful entrepreneurs are always creating content instead of consuming it like we do

[KaydenMarcos]

So true! Wealth has no shortcuts, here are ways to acquire it..🔥

[_mesabla]

Bro, turn the TV volume down, i’m watching Hormozi

[stopfeelingbadforyourself]

I never comment but I had to for this video. The level of simplicity is off the charts, please keep this style.

[KevserKurt-osni]

i watched this 8 times and created a mind map around it for my business. you're gonna make me rich dude

[TanishaMR]

The one educator I try to watch passively to absorb the info but end up pausing to write notes. Every video! God blessed me to find you 🙌🏾

[dolce]

This dude is……just unbelievably knowledgeable. I love listening to someone who makes me feel smarter after just listening to them. Be that type of person, gang

[sergiorodriguez-zzli]

If you’re looking in the comments before watching the video, I PROMISE YOU every second of this video is worth it. If you don’t understand certain parts of the video, figure out a way to understand it by looking up the words or asking AI or something, because this video has much value. This is the video right here man 🔑

[shijilkumar]

00:01 Identifying business ideas using the three PS framework
01:53 Focus on solving a specific problem to build a successful business.
05:29 Identify personal problem to solve for massive business potential
07:13 Starting a business based on personal experience can lead to better understanding and care for the customer.
11:12 Identify unique market positioning with minimal competitors
13:11 Understanding customer pain points and benefits is crucial for effective marketing
16:54 Conduct interviews to understand customer pains and aspirations.
18:22 Focus on developing a unique mechanism to differentiate your business.
21:34 Create a proprietary process and name it to become your unique mechanism.
23:12 Narrow down your target audience and utilize a specific system to attract them.

[Chad_Thundernuts]

I grew up financially illiterate and don't really know much about business, but listening to this guy speak about his field so masterfully is really amazing.

I feel like I'm listening to a business genius.

[wayofchad]

The information all the influencers are giving aren't new(including me), it has always been there . Taking action is more important, throughout history those who've used this information and turned it into knowledge and have taken action, has always achieved

[karstenlongaquit]

Now this is the most valuable and straightforward business knowledge than any other content or a college degree

[christianwittmann]

just saved years of business school. this dude is soooo great. hardcore down to earth experience speaks out of him in every word and second he´s talking. one of a kind. and man, that beard... tops it all :)

[anonymousbro]

There were 5 ads in this video. The video was so informative and straight to the point that I don't care.

[topikproducedit.]

You're a blessing to the world Alex 🌎

[indifferentphilosophy]

Was watching older hormozi videos, but now im here

[Mxgtr]

My first reaction when I saw the thumbnail was “If you’re broke, don’t start a business, get a job”. But, I do appreciate Alex’s approach to business.

[airchannel]

I am in a unique niche selling aircraft and helicopter insurance. These videos are amazing. I just sent emails to all my customers asking if they needed anything mid year and I got some many new leads. Thanks Alex for your great advice in every video. :)