CPG & Multi-Brand Digital Analytics Virtual Summit | 2021

CPG & Multi-Brand Digital Analytics Virtual Summit | 2021

Amidst the ever-changing marketing landscape, it is crucial to have a durable strategy and response. During this Summit, we will focus on MarTech durability, Google Analytics 4 and how it affects your organization, how data governance and consumer privacy laws will impact CPG digital marketing, and more.

This summit will bring together the brightest minds from the top CPG and FMCG organizations in the world. Together we’ll network, share best practices, and learn how to approach the marketing landscape with a durable approach and mindset.

0:00 CPG & Multi-Brand Digital Analytics Summit Opening Remarks (Chase Howell of InfoTrust)
3:34 Google Keynote: State of CPG Digital (Joanna Goldblatt of Google and Michael Loban of InfoTrust)
40:29 How Current and Future Consumer Privacy Laws are Shaking Up CPG Digital Marketing (Shaafi Khokhar of GSK and Lucas Long of Tag Inspector)
1:11:11 What CPG Organizations Need to Know About Google Analytics 4 (Jimmy Love and Jake Allspaw of InfoTrust)
1:40:47 CPG Analytics and Privacy Trends from the Perspective of an Industry Insider (Executive Advisor Kesone Phimmasone and Michael Loban of InfoTrust)
2:10:50 Why and How CPG Orgs Should be Utilizing Server-Side GTM in 2022 (Ben Fisher of Google and Tyler Blatt of InfoTrust)
2:45:35 Closing Remarks and Key Learnings (Michael Loban of InfoTrust)

Resources mentioned throughout: