Why are pharma marketing teams at war with their sales colleagues?

I've been hearing a lot of stories of 'conflict' from pharma marketeers, when discussing role of the 'sales team' as part of their omni-channel marketing strategy. In this video, I explore why the conflict can arise and make suggestions on how to work in harmony. Key themes covered, include; co-creation, setting customer-centric goals, and who's responsible for 'customer service'.

Hoping to generate discussion, so please leave comments, share your stories and help us grow as an industry!