The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

Speaker:
Alexander Nix

In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling have made them a leader in behavioral microtargeting for election processes around the world.

Concordia is the leading public-private sector convener, with the Annual Summit one of the most important global gatherings of C-suite executives, heads of state, government officials, nonprofit leaders, and entrepreneurs.