Broadcast vs. Narrowcast

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Are you broadcasting or narrowcasting? Discover the difference and how to reach your clients more effectively.

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broadcast: 2% sms unopened (meaning 98% are opened), Narrowcast: 98% sms opened (meaning 2% unopened). they r the same

yw
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What. They are absolutely the same?
2% unopened or 98% opened.

mlevif