The Most Easily Scalable Online Fitness Coaching Business Model

For over 17 years now, I’ve been working in online fitness and health coaching. I started off working as a personal trainer, working 12 hours a day, making 20 bucks per hour, living with a poverty line income and then I started my health and fitness business, scaled it to 8 figures, exited it and created Healthpreneur which is an 8 figure business as we speak. So, as you can tell, I know a thing or two about an online fitness coaching business model.

In this video, I’m going to tell how to launch and scale a highly successful online health and fitness coaching model in 2023. Where you get rid of 1:1 and the exhaustion that comes with it, where you stop leaving money on the table, where you carve out for yourself all the freedom and flexibility you want in life, and where you can impact more people with less effort.

I’m going to talk about the 2 factors, the 2 aspects of a highly successful online fitness coaching business model. If you get them dialed in, you can obliterate your competition, mark your market, totally own it and forget about your financial worries.

So those 2 factors are… A) Acquisition Model and B) Delivery Model. We can always get granular, but we must also understand the importance of getting the basics right.

So, the acquisition model is how you get your clients. We do this with what we call the Perfect Client Pipeline™ system.

The first step is PP or predictable prospecting. We run ads to laser target the ideal target customers and I’m going to tell you that all the content we create cannot match ads when it comes to cold, hard numbers… the results that actually matter to a business.

The second step is TS or teaching to sell. This is where we use a webinar to “move the free line” as Gary Bencivenga would say. Precision is the name of the game. You cannot help everyone, so you pick a market and dazzle it with the value you bring to the table.

The third step is AA - ask and assess. You can always give value to your clients, but at the end of the day, implementation is not the same as learning something. There are always follow-up questions. They cannot move forward without the guidance they need.

And the fourth and the last step is CC or coach to close. This is a very important step in this online fitness coaching business model as we weed out time wasters, tyre kickers, wanna bes, have beens and never woulds - and we only let your ideal dream customers get access to YOU - the coach.

And then there is Delivery. You have acquired a client, but how you deliver the whole thing, how you coach them, is what makes the difference. Whether you’re going to make the impact you want, earn the money you so badly need and win back the time you cannot replace with anything else, depends entirely on the mode of delivery.

Watch the video to discover my 3 Cs formula that allows health coaches to win back their time and freedom and yet make more money and create a bigger impact by helping more people.

I’ll see you there.

Yuri Elkaim

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★☆★ ABOUT HEALTHPRENEUR® ★☆★

Healthpreneur® is the world leading coaching and training company helping "world class" health professionals build "world class" coaching businesses without the grind.

It was founded by New York Times bestselling author and health practice success mentor, Yuri Elkaim, who has built two multiple 7-figure health businesses that have served over 500,000 people since 2006.

We are on a mission to transform the lives of 1 BILLION people on the planet and we will accomplish this ambitious goal by helping thousands of practitioners build better run, more profitable, “talk of the town” practices that transform their communities.

[TheBattlefieldPro]

I invested $30k in coach who taught this exact thing with more specific nuances but this guy is spot on

[logangreen]

I have never saved a video on YouTube until I watched this. Thank you!

[fitwithkimmy]

I’ve paid $5000 for a “how to become a fitness coach”program and this free video gives more value than that program…

[CooperPagex]

Pausing this video half way through to comment: well done. I absolutely love your delivery and what you're saying comes off extremely authentically and is resonating very well with me. Subscribed

[Itsjoecampos]

Im super excited that everything you’ve explained in this video is exactly the same approach I took for sales, it just made sense but you definitely gave a few great pointers. Just tweaking a few things now. Appreciate your effort in this video.

[Marriad]

You are amazing. I am a proud follower of yours. I am still growing my business. Your advice has helped me the most. Thank you.

[alexsummerfield]

Lots of good insight here. I love learning from people and I’m about to become a certified trainer through NASM. I’m also a student of kinesiology. I get annoyed by the random instagram DMs and have always thought of that as a waste of time. I’m going to be using many key concepts from this video so all I can really say at this point is thank you. 🙏

[Alfredolamour]

Finally a video that is straight to the point about online coaching. So much fluff out there so this was refreshing to listen to. Great value 🙏🏿

[josephohrablo]

I’ve been personal training for 24 years . Grinding every single day between in person and online coaching but on a much smaller scale then what your talking about . Your video opened my eyes up . My goal is to be completely done with in person training in 1-2 Years. And I’m currently training 5-10 sessions a day . If I’m staying in this industry i want it to be completely online and to charge what I’m actually worth

[WeightLossProfessor]

Love this Yuri, I plan on starting my own business and cannot wait. Your informative videos help so much, I lost 170lbs in 10 months and it sounds like throwing that somewhere in an ad is going to be an awesome promotion. Appreciate the work you do boss!!

[leecallam-target]

Best online marketing course on and it's free. He's so right, and thank you Yuri😊

[mariajiron]

Thanks for being so straight forward and cutting to the point. There are so many videos out there that suggest the opposite. This has helped craft my fitness business.

[GpFitnessOC]

Thanks for this video. I’ve had such a terrible experience with getting coaching for my business. Thanks for not sugar coating.

[jordansiegel]

Great presentation. It’s about building a legitimate business/company with systems, and not owning a job trading hours for dollars.

[janko-coach]

Really good video, helps alot thank you !

[lloydmarlowe]

This is about the most informative video I have watched on online coaching business models! Thank you!

[LukeBelmarreels]

How does this only have 609 views?! This should not be free lol, thanks for this content man :)

[anochvasan]

Yuri your knowledge is priceless, thank you for this post.

[j.thetallguy]

11:21 brilliant explanation, lots of valuable information in this video, definitely got me to subscribe

[jacobsteele]

Best video out there on this. Thank you so much!