Kombucha, Speechwriting and AI | Ian Griffin | How to Tickle Yourself

In 2020, Duff told Joey that he wanted to start a newsletter called The Kombucha Times. Alas, someone already had that idea. His name is Ian Griffin, and he is the founder and publisher of Booch News, the premier source for independent news and statistics about the kombucha industry.

A former marketer and speechwriter who was blogging and podcasting when both were still new things, Griffin wrote a blog about professional speaking for more than a decade. After he retired, he was on a trip with his wife to his native UK and couldn’t find enough kombucha. Seeing an opportunity to mix his two loves – blogging and kombucha – he landed on the ideas of a couple of reports about the industry, and Booch News was born.

So this interview is going to be a bit of a mash-up. We’re going to talk to Ian about all things kombucha as well as speechwriting. He thinks AI has changed the speechwriting game forever.