Communicating Science: The Game is Changing - Make your Move! | Olle Bergman | TEDxPiotrkowskaStreet

Science carries an anachronistic burden: a dull and under-developed communication culture. This is a general problem as science needs to be communicated widely and effectively to help solving the challenges of the future. Olle Bergman, engineer-come-communicator, suggests an more progressive mindset, based on “the two Ps”:
• Inject more Passion
• Learn from the Professionals.
With a hands-on approach, Olle Bergman demonstrates some examples from the toolbox of professional communication and points out that a movement is emerging which is breaking the conventions of the traditional scientific culture.

[lyrex]

Olle Bergman was a great man. He was kind and intelligent and he knew how to make people feel involved in the conversation.

[spiderestscience]

He came up with a solution, and his solution is "don't be boring." Thanks! I'll have that in mind.

[ivormason]

The second half seemed to falter and lose passion. Had no idea what the people at the end were being thanked for.

[daniilmarinov]

Quite boring. I saw scientists who convey more passion than him.