Great Brand Names Are Visual

Have you ever wondered why hipster bars and restaurants seem to always be named with two somewhat random nouns? In this video, we explain it, while sharing an important tip on selecting great brand names.

One way to help you decide between naming options is to ask yourself which ones have the most visual content because great brand names are very often things you can see in your head. When a brand name is something you can visualize, you’re much more likely to remember it.

Even better, visual content within a name can help cement the meaning of the concept you’re offering. We share several examples in the video, like Dollar Shave Club and DropBox.

Check it out and let us know what you think in the comments. We always love to hear from you!

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