Pricing Strategies for Uncertain Times | HBR IdeaCast

This episode originally aired on HBR IdeaCast in on July 7, 2020.

You can also listen to this episode on HBR.org, and wherever you listen to podcasts:

Series Description:
A weekly podcast featuring the leading thinkers in business and management.

About Harvard Business Review:

Chapters:
00:00 – Intro
1:54 – How to Prevent Major Losses
4:48 – Responding to a Hit to Your Demand
8:11 – Being Transparent with Customers
11:26 – Responding to a Surge in Demand
13:21 – When Customers Don’t Like Your Pricing Strategy
17:02 – Knowing When to Raise Your Prices
20:16- Outro

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[andrewsanford]

I agree with being cautious about price increases especially during hard times like a pandemic, while it seems like a lucrative opportunity it also seems like an ethical concern and potentially a public relations nightmare.ultimately though some companies may have to increase prices during hard times to survive so its a difficult situation.