Ford Tide Tracks. Helping the RNLI spread beach safety messaging I Ford UK

Ford is proud to work with the RNLI on Tide Tracks, a new initiative to raise awareness of key beach safety advice. Using the RNLI Ford Ranger, we fitted custom tyres to imprint safety messages across stretches of sand. We will be sharing these messages far and wide over the coming weeks.

The custom tyres have been designed to leave 3 key water safety messages in the sand, including ‘float to live’, ‘no inflatables’, and ‘call 999 in an emergency’.
Ford is the official vehicle supplier to the RNLI, and the Ford Ranger is the RNLI’s pick-up of choice for lifeguard beach patrols, supporting their great work on beaches up and down the UK.

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[firstmateseaman]

What a creative way of getting the message across. well done Ford UK

[catherinecurtis]

Brilliant idea that will really help raise awareness and hopefully save lives.

[robertellis]

How superb - a great way of spreading the word.

[attilatoth]

I am wondering how much time takes to the advertisement industry to discover this new opportunity...

[Dogogodo]

Excellent Idea to raise awareness, well done! ...on a side note what is the name of the beach at the opening?

[spokojnyMamut]

Uh. It should be "no inflatable toys". There ara a lot of ifnlatable vessel which may be safely use at sea. Some of them are even designed directly to that.

[emmacody]

what’s the name of the song behind this advert?

[normanbeebee]

Brilliant idea! Deploy on South Coast beaches near Dover.

[gilbert]

Forget the ranger it to unreliable, bring the Bronco to the UK as I’m going to have to import one if you don’t. Not selling the Bronco in thenUK is a huge mistake by Ford.

[danwiddon]

A novel idea example of the Nanny State in action, reliant as it is on charity donations, volunteer life savers and partnerships with corporations to leverage punchy messaging.