Google Ads Smart Display Campaign Tutorial Step-By-Step

Check out our video about Google Ads Smart Display Campaigns. We go over creating Smart Display Ads in Google AdWords and some of the benefits of using them. In addition, we give examples, tips, and best practices so you can get the most out of your campaign and drive as many conversions as possible within your budget.

1. Why Use Smart Display Ads?

- If you use conversion tracking, they can help you drive additional conversions.
- Expansion of targeting options beyond Remarketing without having to set your own targeting.
- Automated targeting to drive more conversions for your business.
- Automated smart bidding for conversions and conversion value. The 3 main bidding strategies include Target Cost-Per-Action, Target Return on Ad Spend, and Maximize Conversions.

2. How Does Targeting Work for Google Ads Smart Display Campaigns?

- No Remarketing and you do not set targeting such as In-Market Audiences, Custom Intent Audiences, Affinity Audiences, Similar Audiences, Placements, and more.
- "Automated targeting uses website visitor, landing page insights, and your search campaigns best performing keywords to automatically target customers across the web."

3. How Does Bidding Work for Smart Display Ads?

- Bid for conversions or conversion value.
- Target CPA - Focus on conversions at a set cost per action.
- Target ROAS - Focus on conversion value.
- Maximize Conversions - Focus on driving as many conversions as possible.

Helpful and Related Videos:

[Surfsideppc]

Please let me know if you have any questions about Smart Display Campaigns in Google Ads. Thanks for watching my video!

[chemdrymidwest]

You're a Champion! You are so "On Point, well spoken, clear and articulate" A Great Teacher! Thanks! Ray in Ireland

[NickDK]

Best PPC channel on Youtube! Amazing job Surfside PPC :D

[sairam]

Hey your videos are awesome. I keep watching new updates videos.

[nnamanipaulchinedu]

Thank you so much for all your videos

Please don't stop giving us awesome value

[-graboviy]

My Google Ads screen looks different than what you have - I don't have the column on the left with all of those options? I would like my ad to show up for Spanish speakers as well but I don't see an option to select this. Any help?

[affebanane]

Do you use a smart campaign for retargeting or a normal one?

[herbertdressler]

Ist es möglich, die Werbekosten zu senken, ohne an Wirkung zu verlieren?

[martinmihalik]

First of all, thank you for all the amazing and helpful content you are putting up 🙏 You are helping me/us a lot.
I'd like to ask you if you don't have in plan to create a tutorial how to set up a shopping campaign in google ads? Can't find it on your channel.
Thanks again!

[kunjalchawhan]

Why would one run ads for outbound clicks? I'm new to GAds please explain with some examples.

[hamzahl]

how come you are startin with TCPA with 0 data on your campaign? I talked with Google rep he said I wouldn't get result at all if I start with TCPA.... so who's right??

[mehmetschahin]

Hey
thanks for all your effort, really appreciated. May I ask you about creating video about how can we create report for clients[Google ads, Facebook ads...]. Your best practice, tips and tricks. Thanks in advance. Wish you nice day!

[poonamverma-cwjf]

Hey your sessions are so good for professionals. just want to know that should we use smart display only for account in which we already have conversions ? Which is the best practice we should use it in new campaign or not?

[aliraja.crypto]

Thanks for this! Learnt a lot of things.

[ravithelavi]

Thanks for your video, its make me understand in better way. Just one question if you could answer i.e. for eCommerce is it necessory to submit multiple Ads Groups for multiple products groups created on the basis of different category or should continue with one ad group only.

[katharinawaldl]

Thank you for the content! I would have 2 questions: (1) Have you ever used HTML5 ads for this campaign type? and (2) Have you ever worked with the feed option?

[rafaelmarquezf]

Thanks SPPC: Quick question, I noticed after you select leads, you never click the pre-designed box that says smart campaign. Instead you click display and then click the option of smart campaign. Also you did the same for the Gmail ad tutorial. You skipped over the box that said "dicovery : run ads on youtube and gmail". You never explained why not to use these. Just curious. Thank you.

[tolkomig]

Why do you believe Smart Display is not showing for Remarketing? 
GAds Help says: "Smart Display campaigns combine two targeting methods: automatic remarketing to people who have visited your website and also automatic targeting.." 
And this: "a Smart Display campaign tends not to shift customers away from those unless you choose to combine them".
In my understanding this is not a 100% guarantee that Smart Display will exclude remarketing.