Levi Partners With Beyoncé in Exclusive Ad Campaign

Levi Strauss & Co. has teamed up with Beyoncé in a series of ads capitalizing on the buzz generated after the global pop icon released a song on the hit album “Cowboy Carter” with the denim-maker’s name.

The campaign will recreate some of the brand’s most memorable advertisements. The first one released was “Launderette,” where Beyoncé takes off her jeans and throws them in the wash, similar to a 1985 ad. The campaign will also include social media and exclusive products.

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[vanitybeyond]

Not only was this a genius move because it got me back buying Levi's now when American Eagle is my fav jeans. But Bey is a marketing genius, and they used her song for the commercial as well which was needed to make sense ❤. Levi's is about to be a thing again and especially with the influencers now just watch. 💯

[BillySnipes]

Since when do you spell Levi with 2 i's?

[PlantDaddy]

Ya right after they say her and her husband were abusing children and women.

[diornara]

Thanks to Beyonce im going back to lee’s jeans

[honestybaddie]

She knows
Sean Knowles
Spread word

[davivu]

These jeans are no longer made in the US. Should apply a huge tariff.

[adamcobbins]

Keep doing you be. Luv and respect N.O.L.A. luv

[terryryan]

I will never buy another pair of Levi’s

[joyflor]

I had to skip this advertisement ASAP!

[cherubinaferri]

Trovo scandaloso che la Lewis faccia andare questa pubblicità con una persona implicata nel caso diddy quando ad altri personaggi implicati in moto meno come chiara Ferragni le sono stati tolti ingaggi pubblicitari x il danno di immagine che ci poteva essere x la ditta

[regdude]

The pay off is staying in the public eye. Levis rock, Attention seekers don't.

[moorefaith]

What happend to that country career? 😂

[neverbeforeseenvideos]

Thank you Cockroache Knowles for leaving Jay z.
Was about time ⏲️

[Giulli]

I'm never going to buy another pair of Levi's😅

[alejandramaldonado]

You know!!! 💀 is coming for you with your lovely friend Diddy!

[tfreeman]

Hate it- she’s just stripping in front of a large audience again 👎

[davidwarnick]

Did she wear Levi jeans when she participated in Diddy's Freakoffs? Arrest her and Gay Z.