Building An Analytics Team - Conversation with Brian Clifton

In our first webinar with Brian Clifton, we asked Brian to share his insights on building an analytics team. In his latest book, Successful Analytics – Gain Business Insights By Managing Google Analytics, Brian has dedicated a whole chapter to outline how to build a successful web analytics team.

Each company has high hopes for what data can help them accomplish. Organizations imagine wonderful dashboards, predictive tools, and actionable insights telling them exactly what to do, when and how. However, organizations often fail to understand that such complex analytics projects can only be executed by highly-skilled teams.

In this webinar, Brian discussed how every organization can go down the path of building their own web analytics task-force.

He covered:
1. Team structure
2. Roles and responsibilities
3. Hiring talent – what to look for
4. Maintaining operational excellence – how to train your team

In short, Brian provided his perspective on the entire process of building a data-driven team in your organization.