AWS re:Invent 2019: Leadership session: Digital marketing and ad technology (ADM201-L)

In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes.