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How to sell to Millionaires
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Treat every customer as a potential million dollar
customer and you'll never go wrong
As humans we sometimes have the tendency to prejudge. We are much more comfortable to approach people who are "like us". Or at least people where we feel a connection with, such as some older female salespeople approach younger customers in a "motherly" way.
You might say "there is nothing wrong with it," but the danger is when we approach someone who is not like us.
It happens all the time: a customer opens the door to the store and we're already prejudging—what is just a natural short-cut, we're trying to make our life easier.
Sales is not easy
Don't prejudge
We have to be very aware about our mindset and our thoughts, and we can't prejudge our customers in any way!
Neither we cannot assume if this particular customer has money or not, nor can't we assume that she will react a certain way. Always remember: every human being (and that's what our customers are) is different.
The more we are aware of our thought and the tendency to categorize and prejudge people, the easier it will be for us to avoid it at all.Treat every customer as a potential million dollar customer and you will never go wrong.
Make them feel important
Did you ever see your own name in the newspaper? How did that make you feel? I am sure it was a great feeling. Can't we treat every customer who comes through the door as our most important customer of the day, just as if she would be a millionaire? And maybe she is.
Build trust and you will sell
The quickest way to build trust is easy: actively listen. Ok, it sounds much easier than it is. But it is easier if you don't prejudge. When you have prejudged someone, your thoughts are already ahead of what the customer is saying, preventing you from listening.
You can make your customer feel important bei listening carefully. This feeling can be enhanced by being an active listener. What does that mean? Active listening means that you are involved and that you respond to her by nodding, or saying, "Yes, I understand", "I see", "Um-hmm". Ask follow-up questions and repeat what she was saying.
Try it, and you will see better relationships and sales.
customer and you'll never go wrong
As humans we sometimes have the tendency to prejudge. We are much more comfortable to approach people who are "like us". Or at least people where we feel a connection with, such as some older female salespeople approach younger customers in a "motherly" way.
You might say "there is nothing wrong with it," but the danger is when we approach someone who is not like us.
It happens all the time: a customer opens the door to the store and we're already prejudging—what is just a natural short-cut, we're trying to make our life easier.
Sales is not easy
Don't prejudge
We have to be very aware about our mindset and our thoughts, and we can't prejudge our customers in any way!
Neither we cannot assume if this particular customer has money or not, nor can't we assume that she will react a certain way. Always remember: every human being (and that's what our customers are) is different.
The more we are aware of our thought and the tendency to categorize and prejudge people, the easier it will be for us to avoid it at all.Treat every customer as a potential million dollar customer and you will never go wrong.
Make them feel important
Did you ever see your own name in the newspaper? How did that make you feel? I am sure it was a great feeling. Can't we treat every customer who comes through the door as our most important customer of the day, just as if she would be a millionaire? And maybe she is.
Build trust and you will sell
The quickest way to build trust is easy: actively listen. Ok, it sounds much easier than it is. But it is easier if you don't prejudge. When you have prejudged someone, your thoughts are already ahead of what the customer is saying, preventing you from listening.
You can make your customer feel important bei listening carefully. This feeling can be enhanced by being an active listener. What does that mean? Active listening means that you are involved and that you respond to her by nodding, or saying, "Yes, I understand", "I see", "Um-hmm". Ask follow-up questions and repeat what she was saying.
Try it, and you will see better relationships and sales.
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