There Is Only One Anti-Fashion Designer Left

Discussing the definition of anti-fashion and what designer actually meets that definition in the modern era.

[BlissFoster]

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[fabulous]

The way I was taught that anti-fashion is in school is when a style doesn’t follow current trends and stays consistent through out the years to that aesthetic. So for example, London’s punk aesthetic has stayed pretty consistent throughout the decades. Yohji Yamamoto would definitely fit into this definition of anti-fashion since his clothes have pretty much stayed the same since the 80s.

[goshakrylia]

Its really hard to be anti-fashion nowdays because being anti-fashion has become fashionable

[louisgardner]

It seems then that these days the way to be 'anti' is to be a caricature of the ugly norm, which I think you can see in music too with hyperpop for example. Theres almost a paradox in this, the escape from trends by hyperfocusing on trends.

[doorknob]

Nothing irked me more then the thought that designers are looking at what ordinary people are wearing which is typically cheaper and to then reciprocate that style, mark up the price so ordinary people can’t even think about buying the items, then shame the working class for not owning the items when they where the ones creating the styles regardless

[icallmyselfARI]

I know nothing about fashion and idk why this was recommended to me, but I watched to the very end and wow, this was incredibly interesting and you're extremely entertaining and insightful. Keep up the good work!

[brycedavis]

Anti fashion is the pride collections that came out this year.

[Kinglystateof]

So my feelings towards Anti fashion Is as follows: anti-fashion has always usually existed as a form of political rebellion like the punk movement of the 70s and the grunge movement of the 90s D’s then became fashion because they were taken and refined same as how black culture could be considered a form of anti-fashion because it what is the reflection of a group of marginalized people but it now has become fashion because music has exploded and now black culture is trendy. So the idea of anti-fashion has change the shape because it always starts out as something that would be considered ugly but then his adopted and becomes part of trend so if we look at Demna’s work he sort of takes from the niche of what will be considered tacky American tourist fashion not in the same way the Jacqmeuse does but in a raw almost trailer-trash-ish culture, or gamer culture, subgroups that would be considered of poor taste. So I believe he’s still adding to the machine because anti-fashion always becomes fashion.

[mayu]

If Anti-fashion is a style that doesn’t follow current trends and stays consistent, I think the way Adam Sandler dresses might be Anti-fashion.

[davidkonevky]

I feel like fashion nowadays focuses so much into trying to be ridiculously ugly and "different" that it all ends up feeling the same. I think the best balance is trying to look pleasing while still not being safe, and that dude def nails that middle ground

[petermuller]

this is the first time I've heard of WGSN and it's mindblowing to me how one institution is basically directing the whole industry. Would love if you could record an interview with someone from WSGN to learn more about them

[monicab]

I was fascinated by your home the whole time, the colours, the accents and materials are all *chefs kiss*

[guytiips]

"Anti fashion" is tricky fashion marketing.

[Lojgtyjo]

I think the existence of anti fashion has been heavily depleted by the existence of social media. Apps like TikTok elevate just how fast trends can appear and then suddenly disappear. I eventually ended up deleting tiktok just bc I was getting tired of trends being shoved down my throat constantly

[giacomo]

iris van herpen is the most creative living individual in fashion, and she’s kinda anti-fashion, in the sense that what she has done it was truly unseen, like it was for margiela, alexander mcqueen and a bunch of others, I mean she has revolutionized the techniques to create a garment.

[jcg_]

So I think "anti-fashion" is dead. As you said in the video - it was a specific movement against so called "taste-makers" of a now bygone era. I think we exist in a post-trend era, everything is happening at once and being endless copied at once in one big global mixing pot.

I also don't think Demna's work is anti-fashion but rather satire/parody. He's basically Warhol for fashion (just an observation not a negative critique!)
and so I think he's actually very trend/culture conscious. Plus even if he began as anti-fashion his style was immediately picked up and became mainstream fashion through trend forecasting.

I don't think we'll ever see any form of genuine counterculture of any kind, in any field, ever again under our current economic, political and cultural system.

[lauriehill_jpg]

it’s so fascinating about anti fashion as a term because I think when people use it they are implying that ‘fashion’ as a concept is something to be pro or anti
i find people have a similar relationship with ‘art’ too. something can be ‘art’ and something can’t, because the idea of ‘art’ is something very heavy
when really ‘art’ as a word is a descriptor more than anything

are there fundamental differences between ‘fashion’ and ‘clothes’ because to use that logic to me implies that ‘fashion’ is much much more than how one dresses oneself
it’s really interesting to use demna as an example because he acknowledges that video game logo t shirts, crocs, cargo shorts, the sporty cycling sunglasses that apparently only dads wear are all ‘fashion’ because his definition of it is all encompassing. fashion is fashion, no matter what it looks like

[francishirschl]

i feel most anti fashion when i don't care what i wear and throw on anything (i enjoy looking funny lol) but it's tricky because sometimes it just makes me look like i WANT to seem so careless that i almost overdo it

[lemaine]

such a good discussion, especially for young designers entering the industry! i tag my work as anti-fashion (you actually scrolled by a couple of my pieces in your intro😁🤭) - and when i say i’m ‘anti-fashion’ what i try to convey is that i’m ‘anti-industry’ or against the over-consumptive aggressively capitalistic nature of the current fashion industry. but the idea that it’s almost impossible to truly be ‘anti-fashion’ in today’s climate is so interesting!!

[vitoria.no.c]

I think we are coming to a point where looking at fast fashion critically is unavoidable, so being anti-fashion, for me, is spending more on a piece, looking for smaller brands… basically engaging in fashion with a 5 year plan in mind as my grandma did.