New Anodizing Process with Embedded Images Making Great Impressions

Reiner Goertzen is a manufacturing engineer by trade and a problem solver by heart. Several years ago, when Goertzen was pitching an idea — a utility cart designed with a vacuum mold that he made from scratch — one of the companies he showed it to asked about adding camouflage to the design. The company also had a suggestion for Goertzen: if I wanted to make some good money, figure out a way to decorate a product without using a film dip or silkscreen process. “That just got the wheels turning in my mind,” says Goertzen, who soon came up with a patent to impregnate anodized coatings with high-quality digital images, a process which he has since licensed to several anodizing operations and OEMs around the world.