How to Choose Long Tail Keywords For Explosive Search Traffic

In this tutorial, you’ll learn how to find and choose long-tail keywords with high traffic potential and/or low competition (even if they have low individual search volume).

A common misconception is that long-tail keywords must be a certain length (word count) in order to be classified as “long tail.” Our research on 1.4 billion keywords proves that this is a myth.

So, what are long tail keywords?

Long-tail keywords are search queries with low individual search volume, but can have an enormous total search demand as a group.

But these keywords generally fall into two “buckets.”

Both are powerful but fit into different scenarios and should be treated differently.

Bucket #1 is called “The Long Tail of Broad Topics.”

These long-tail keyword phrases generally fall into a broader topic (ie. “weight loss”). Some of these topics will have tens of thousands of long-tail variations and ranking for the head term can result in potentially hundreds of thousands of search visitors each month to a single page.

Bucket #2 is called “Topical Long Tail Keywords.”

The long-tail keywords in this group are generally based on more focused topics (ie. “squeeze pages”). They have fewer long-tail variations, and may not produce as much search traffic as the first group.

However, they are generally lower-competition keywords that will likely be easier to rank for.

This video breaks down each bucket so you can enhance your keyword research to create content that can send you a torrent of free organic search traffic.

Timestamps:

0:46 What are long-tail keywords?
2:31 Two “buckets” of long-tail keywords
3:17 Find long-tail keywords of the broad topic
7:59 Choose topical long-tail keywords

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[joel-oquendo]

Wow...I don't think people understand the value of these topical keywords in starting a blog from scratch. Amazing!

[essbaticharaf]

The best SEO channel. When the expert isn't selling courses, he can always share everything. This is generous. Thank you.

[historiesmade]

this is one of the best marketing strategies I've seen. provide quality information about a problem by showing people how your product can solve that problem.

[kingryanarthur]

Holy crap Sam! I had to rewind this about 20 times to understand what you were saying... Not because you were confusing, but because these concepts just blew my mind!! Your ideas about the long tail made so much sense, especially since you added the data to support it. Thank you so much for giving me a different way to look at keyword research. Do you have a thorough tutorial / template on how to do comprehensive keyword research? Some of my favorite semi-automated excel templates have come from Robbie Richards, 97th floor and Big Leap. I'm also looking for a solid way in the research phase to silo my keywords so I can better determine site architecture.

[yagamilight]

This video literally blew my mind !


Highly valuable content you have just provided us with. And your style is easy to follow !


Thank you :)

[nileshkadivar]

Hi! I have one suggestion:

When we search the keyword in ahrefs " keyword explored" then it shows the keyword density and suggest the number of referring domain required to rank in 1st page.

Here is a trick, people always confuse when they see the top 10 results in a bottom, they can see that somebody have less number of referring domain and some have hundreds of RF in top 10 result.

You should suggest that or formulate something like which shows the number of the domain required to form high DA, mid DA or lower DA scoring site. You can add many attributes as well (DA of customers site etc)

OR

You should give a calculator where a customer can enter the number of RD and DA score user is getting from, Calculator can show the Rankscore in a result which determines that customer need the RF from more high DA. If they get RF from more DA site then their Rankscore will increase. Here, top 10 results would have the rankscore, highest won will be rank first. Ultimately, client can know the perfect score to rank.

[yojimbo]

Give a rise to this guy! I really appreciate your work to make such a difficult topic so easy to understand and replicate

[NameItBuildIt]

This is the best video I’ve ever seen in YouTube to help people. Thank you so much for explaining everything so clearly. Maybe slow down a little next time because you are an expert in this, and we are mere mortals trying to soak all this in. I just started my website and I want to do it right from the beginning. Can’t Thank you enough for all you outline in this video!

[KeywordResearchSimplified]

*Excellent breakdown of long tail keywords. Thanks for sharing your expertise!*

[saurabhguttedar]

You got me here with your thumbnail, lol.
Could have used NineTail Fox's tail here...

Your videos are pretty good and full of knowledge.

[sangitodeva]

this is by far one of the best seo channels

[kameronbailey]

Thanks again Sam-O! Your videos are always so helpful and straight to the point.

[hiteshlambat]

What great content there Sam, highly appreciated. thank you so much for the video, cleared a lot of issues I had for Longtail keywords.

[JayQwery]

LOL, I love your senses of humor with the fox tail! Thanks for the video on SEO working I am optimizing a youtube video upload rn.

[Uscreen]

Love the video! Keep up the great work!

[noeleonairedotco]

Hey guys, i am planning to do a T-shirt online business next year and doing some research and stumbled on ahrefs. I think i will invest money here first than doing my online website. Thanks Sam for sharing your ideas on this video.

[optmxz]

It took me one hour to watch and digest the information. Concluded this: you can either do long tail keyword research starting from a specific keyword or from a competitor site. Also, you can do it with Questions report or using modifiers. And in all cases you should filter down results that have huge amounts of traffic VS search volume, position in top 5 on serp. In addition that one page you choose should also rank for the other different keywords. Plus, you should pay attention to RD and KD if you are just starting your SEO and have low domain authority. Am I right?

[touriaznaidi]

I really appreciate your content. Congrats!👍👍👍

[CodeSOS]

This topic is super useful. Thank you!

[sociallin]

Great Information About Keyword Research.