Myths of innovation, discussed by IMD’s Driving Strategic Innovation program directors

We sat Driving Strategic Innovation program directors William (Bill) Fischer and Charles Fine down in our video studio and gave them a few unexpected questions to answer. In this video, you can hear their take on the myths surrounding innovation.

Driving Strategic Innovation is a powerful alliance between IMD and MIT Sloan that began in 2003 and evolves constantly. The program is designed to change the way that you as a business leader think about innovation. It gives you a toolbox for new solutions and business model innovation, and an approach to implementing them strategically.

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