How Do I Design my Brand Identity - Sydney Michuda Branding Tutorial Part 1 | Adobe Creative Cloud

Want to learn how to design your own brand identity for your business or social media? Join Designer and Illustrator Sydney Michuda on Adobe Live as she creates a comprehensive brand identity using Illustrator and Photoshop. This week, Sydney will leverage custom color palettes and layouts to design branded elements and logos. Watch until the end to see how she applies these elements to real-world mockups!

Guest Sydney Michuda is a designer, letterer, and illustrator based in Milwaukee, WI:



Chapters
00:00 Start
05:00 project overview
13:50 How to design with competitors in mind
17:00 selecting the best fonts for your project
24:00 tips for posting a case study
37:00 advice for pricing your work
51:00 balancing client booking
56:00 Advice for how you can find work
01:03:00 Finding inspiration
01:18:30 Sydney’s dream clients





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How Do I Design my Brand Identity - Sydney Michuda Branding Tutorial Part 1 | Adobe Creative Cloud

[JessieJstudio]

Honestly this is SO SO helpful for us junior designers, i've been wanting to watch other experienced designers to design something from starting to end and THIS IS IT.

[lizannedsouza]

If I'm not watching and learning, I'm listening and working on something else. It's so calming to feel like you're working around other designers. I love this series - both of you are wonderful.

[steveterry]

I am much older than you kids, and am newer to the Ai scene (10 years) designing mundane signage and such. I really learned more than you realized, and I thank you for taking your time to share with the design world.

[swaranbains]

Her hair is bloody immaculate, look how clean it is

[christinap]

I'm a mid-level designer and this was SO nice to watch. Learned a bunch. Was reminded about how slowing down yields better results. Started branding personal projects again and honestly, I'm loving design life for the first time in a long time. Thanks Sydney and Alex!

Sydney - I noticed how organized your desktop is. I'm crying at my disarray atm. Would LOVE a simple organization hack video

[robor]

Her designs are incredibly beautiful !! Love it

[MuurPortal]

Blows my mind how this kind of info is just...shared...freely. Why I ❤️ creatives!

[jessnolan]

The organization in her discovery phase! I'm obsessed and love seeing the prep work.

[AldroTV]

I like these kinds of videos, these help designers on executing a brand identity to clients.

[elmatito]

"Such a fine line to tell between having your own style, and not, kinda jut copying yourself" I feel this on a daily basis HAHAHA such relatable content on this 2 hour video. Loved it!

[ayeshahatalkar]

OMG !!! i love the organised note.. hearts for the prep sketches ... thank you so so much for taking up you time!!!

[andreagudibert]

how can she design while so many ppl is watching and also while she's talking!?

[charlottewynne]

Seeing the whole design process was super interesting, I'm a junior designer and going through a bit of a creative lul, but this was inspiring! <3

[vastvoids]

Can we have Alex host every one of these? He's such a good host

[wannalog]

probably one of the best youtube videos.

[laurend]

"Uh" is usually a filler word that is used to fill in that empty space while thinking of the rest of a sentence, and is definitely hard to avoid when giving a presentation. I can agree because I, myself am not the greatest in terms of public speaking, but what I've used to help me in those moments is to have an outline while presenting! A page of information you have studied well to help along the way. It definitely makes a difference and it also helps the audience not get distracted by unnecessary pauses. Otherwise, great job! I love coming across valuable design videos such as these :)

[Emoscreamo]

Watching this as a freelance web designer/builder and hearing you both talk about just using squarespace for your websites. :(

[LydiaReneeDarling]

Love seeing a fellow Wisconsinite, and great to see Sydney’s process. So inspired by her talent and attention to detail 🙌🏾

[nicolepeaslee]

Sydney is insanely talented and I totally appreciate her sharing her process. I love Super Creative!

[glendyljayvillamero]

I just watched ur video now and it was wat av been looking for thanks champ