Optimization Tactics to Deliver a Better, More Human Digital Experience

Retailers are fixated on converting shoppers and the word “optimization” is often thrown around as the key process to focus on, but what does optimization really mean and how can retailers achieve it? In this session, we are going to breakdown and reexamine “optimization” to see how we can fuel conversion by delivering a better, more human, digital experience (DX). Specifically, we will:

• share insights from top brands on the steps they took to achieve optimization
• discuss which key retail DX benchmarks will help you truly understand your current site performance
• provide tactical ways to optimize your e-commerce site.

SPEAKERS:

• Ekta Chopra, Chief Digital Officer, E.L.F. Beauty
• Sabrina Cherubini, SVP Brand & Digital Marketing, Hanky Panky
• Natalie O'Flaherty, Vice President of Analytics, Saatva
• Danielle Levitas, VP of Marketing, Contentsquare
• Moderated by Allan Dick, Co-Founder, CommerceNext