Sigma BF Review: Beautiful Foolishness

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The Sigma BF announcement shocked all of us at PetaPixel by immediately becoming one of our most-viewed videos ever. Now we have a full review of the BF’s photo and video capabilities shot in a variety of stunning locations throughout Japan. BF stands for "Beautiful Foolishness" and we're left asking, does it live up to that name?

0:00 - Intro
1:01 - Design
1:46 - Bus jokes
3:12 - Aizu images
4:11 - Handling
7:13 - Tokyo images
7:52 - Display
10:35 - Controls
15:20 - Storage
17:09 - Image Quality
19:05 - Exposure
20:01 - Leica T?20:59 - Autofocus
23:34 - Video
27:03 - Should you buy it?

#sigmabf #sigma #sigmabfcamera

[Brianc]

You know you watch too much photography videos on youtube when you recognize everyone at the launch event.

[SatanSupimpa]

This camera deserves a very minimalistic pancake lens. No writings, no markings, just a smooth silver puck.

[uumuu]

I think everyone is torn between rolling their eyes at the form over function and half respecting Sigma's guts for releasing this beautiful block of aluminum

[JayBlueU]

I salute Sigma for taking the risk to employ radical simplicity to develop Beautiful Foolishness. The Sigma BF is not for everyone and I’m glad it exists.

[DanC]

I must say, the editing and cinematography here are really some of Jordan's best work.

[cameralabs]

Solid work guys. Great sample photos too!

[RichardoBrit]

This is one of your best videos in terms of the intro, the videography and the photography. Loved it

[LastXwitness]

thats one tough shot of my forehead LOL thanks for the shout.. it also wore a clean cut slice into the pocket of my hoodie..

[craigcarlson]

Chris and Jordan, This video of yours is really taking it to a higher level. The editing, the mix of still photos and video clips, the side-by-side photo postings, and the choice of background music. Jeez, so pleasing and entertaining to just watch, details about the camera aside. As for the camera, I too have found I just can't get on with cameras lacking an EVF (e.g. Nikon Z30, Ricoh GRX). So am with you on that. I am really excited by Sigma shaking up the industry by making such a unique approach to menu and settings interface. PS, just bought that book you mentioned at the intro. Thanks for mentioning that.

[TheLegoPerson]

This is a *really* fantastic review. It's detailed, it's well shot, it's fun, and the intro really captured not only my attention but also the essense of the product. Thoroughly enjoyed watching this even if I'm not the target customer for the BF

[taoyizhi]

As a casual shooter, I think Sigma BF is one of the most interesting cameras that came out in recent years. I really want to pick this up.

[stevenqirkle]

That Bus Jokes bit may have been the first YouTube sponsor segment I actually watched and enjoyed. Fellow dads unite!

[sgpork]

My camera has bad grip...
Sigma BF: What did you say?...

[Miro]

I appreciate the effort you’re putting into recording this review in Japan as well. It means a lot. Thank you for your work!🙂

[nathanbasset]

Chris, Jordan, perhaps it's just the essence of Tokyo, but something about the cinematography, as well as the stills shown, really impressed me.
Well done!

[loganwebb]

This review actually solidified my purchasing decision. I need a camera in my lineup that absolutely shakes up the shooting experience… and wow.. what a beautiful camera.

[followtheboat]

Some great shots there, Chris, and excellent video work, Jordan. You guys have a knack of making us want the gear you review, irrespective of their foibles!

[waltertomashefsky]

It’s a fashion accessory that happens to be a camera. Definitely form before function. But it is drop dead gorgeous.

[RicardoDawson]

Great comprehensive review and beautiful outdoors videography and composition. Kudos!

[BlackedOutBoy]

The Sigma DF-Dangerous Foolishness coming soon with no chamfered edges