Coloro @wgsn : Key Colors S/S 24 - Elemental Blue

Our third insight into the Future of Color, Elemental Blue (Coloro 117-47-13) confirms the continuation of refined mid-tone colors that speak of a slowed-down lifestyle and increased sensory awareness. This practical color aligns to the pursuit of seeking the right balance of work, internet and possessions, representing a need for stability and moderation. Restrained and industrial in appearance, this low-key color can become surreal and experiential in a metaverse environment.

Within fashion categories, this light indigo blue appeals to all age demographics, from baby to Boomers. It aligns with reductive and circular design strategies and can be used for practical, reliable products that deliver on function and style. Elemental Blue suits a minimalist aesthetic and matte finishes, however, shimmer and hyper tactility adds newness. Forecast as an annual color, it is ideal for interior paints, furniture, home tech, transport and mobility design.

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My most favorite theme was the one with the blue butterflies….