The Code | A Dove Film | Dove Self-Esteem Project

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Twenty years ago, Dove made a stand in challenging false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025*, our message still stands: keep beauty real. 1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated*.

*Dove Self-Esteem Project Research, “2024 The Real State of Beauty: a global report”

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