Photo Ad vs Video Ad - THIS Will Scale Your Facebook Ads

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

Photo Ad vs Video Ad - THIS Will Scale Your Facebook Ads

In this video I explain whether you should run a video ad or a photo ad on Facebook.

I’ll discuss which format can achieve a higher conversion rate and a better ROAS score.

Using data and examples, I’ll guide you on choosing the best ad type for your business.

Tune in to learn how to optimize your Facebook advertising strategy for maximum results.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[alexisdormal]

Hey Nick, nice video as always! As you told, image ads tends to have higher frequency than video, and I would even add that the closer to static, the higher the frequency will be so an image will get high frequency, short video a little bit less, and long video less again, I mean videos are not all equal regarding frequency. I don't think it's much about the audience it can reach or not but much that the longer the format the less facebook wants to show it to you because it's okay to see the same image 2 times a day but not the same 2 min long video since there is less chance you will be interested again to watch it. What I have seen is that the less data you have on the account, the better it is to be closer to static because as the frequency will be high it means It will retarget inside the broad adset allowing you to have faster sales and secure fast return and support the cashflow. When these ads generate more than they cost, it's good to add short video ads and then longer video allowing you to scale with higher reach and secure longer term sales and cashflow. The early process allows to scale because we now have data and cash

[a.mitkovski]

If you’re slowly getting closer to selling out of stock but you’re ad is scaling like crazy and it takes 5-8 weeks for stock to arrive, are you pulling back on ad spend drastically? Or keep scaling and let it sell out whilst customers have to wait for a re stock?

[ahmedabdul]

Thanks Nick! If you''ve got a few winning ads from the past but they fatigued in the previous campaigns and you're now changing methods to yours and launching your CBO at around $100 per day, would you begin your main broad ad set with these to begin with for 7 days and then begin testing DCT's after that or would you just begin by testing DCT's right away?

[medicarejoe]

What do you do if DCT is taking majority of ad spend over the Main but the Cost per lead is double the main? How long are you testing the new DCT for now?

[KeleAgostini]

Hey Nick, great content as always! quick question, how would you structure white listing ads since they can´t be added as DCT, would you create a new campaign only for whitelisting? we work with a lot of influencers using this and we´ve had great results but not clear on where to put them in your structure

[Serryna]

Hi Nick! quick question : new account, i have 2 campaign, same ads, 1 broad with your structure and 1 with interests.. the campaign with broad audience receive far fewer page views than the interest campaign and no conversions! Shouldn't it be more profitable when I let the algorithm choose who to show my ads to? thank you!!!

[basic]

Bro is single handedly carrying the whole industry! ⛰️

[cliffordkhoza]

Hey nick..question when starting a new ad account and i wanna test a product should i run a dct adset??

[jakobp]

Thank you soo mutch Nick, as soon as I have made some profits I will come to you for the course. When did you start working with LLA? CBO we are testing Broad, when will you create Custom Audience?

[Mia_archerron]

Literally my internal debate these days while starting a new ad campaign, thank you for the info!

[NirmalKumar]

I added the custom metrics of hold rate but for all my DCTs the hold rate percentage is not populating. How to see my individual ads hold rate?

[brettold]

Hey Nick just curious is facebook bugging out for you aswell. Specially saying ads won't be delivered to placements with no reasons provided?

[ibrahimiqbal]

Is any number of ad sets too many in the main cbo? If you’re testing 2-3 creatives every 3 days it adds up

[Aviel-bp]

Nick love your videos! I have general question, I run 3 test ad sets. 2 with interests and the other is broad. But somehow to broad ad set has the highest frequency. I didn't understand how it's make sense because I thought that broad is the most scalable...

[joshuanguyen]

how come supplements work so well with image ads. Ik some companies do a mix of image and video but it seems image performs best and supplements need proof though

[a.mitkovski]

Nick you mention when scaling that you use triple whales NC-CPA to scale budget, what if Facebook is telling me a different cpa, I.e $20 vs $30. Does that mean triple whale is counting purchases that are not from my ads directly and that I should scale based off facebooks CPA?

[Mahon]

Is using interest on Instagram Ads Broad ??? Or broad means not using any Related interest ?

[lorenzvillain]

@nicktheriot for an aspirational product nothing especial a normal backpack what do you think could work better ? video or image ? maybe a video could increase more the sales ?

[NirmalKumar]

I run DCTs but the hold rate is not showing Nick.

[maureenmayers]

Hey 👋🏻 Nick could you make a video on how to extract post ID of a winning ads with a good amount of engagement, heard twitter folks saying it's media buying lesson #1 or else you can't become or called as a good media buyer 😔