The Importance of FOCUS in your business

Being a one stop shop for all things doesn't always equal success. It's important to have focus in your business so people think of you first in your field.

Vlog 154.
Jan 23, 2018

What gear do I use?

Where else to find me:
Instagram @ScottMcKenna
Twitter @ScottWMcKenna

anchor @scottmckenna
facebook @scottwilliammckenna

BUSINESS INQUIRIES ONLY:

First Time Here?
Thanks for being here. I know your time is valuable, so I'll keep it short. I own a company called 4LC Studios. I do video production (weddings, commercial, and anything else that grabs our attention). This youtube channel and everything I post is about the journey. I love sharing what I'm learning, how I'm growing, and how I'm failing. I hope you'll follow my journey and be a part of the conversation.

[YouTuberLaw]

your story telling ability have sharpened so much over the past year 👍

[PokeMarkYT]

I have my very first wedding next month and I watch a lot of wedding youtubers to help get prepared. I started my business at the start of this year and I’m proud of what’s happened so far.
I just want to say, thank you for your videos. Thank you for the help, for the guidance and for sharing such insight so openly to your audience. I really appreciate what you do and it helps a lot.

[charleshurley]

Glad the daily is back! I totally agree on having a focus and being great at a few things (not average at a bunch of things). While I specialize in weddings I've always been hesitant to brand my company around weddings because I'm cognizant that down the road I may want to branch out and try new and creative projects. That said, I think there's a difference between that and having a focus. So weddings are my focus but my branding allows me to try other things down the road.

[jon_almas]

Always enjoy your videos man. Such a parallel to how I'm trying to move things

[jaynandezfilms]

Great video! Curious to know if your planning on doing a small tutorial how to clean up audio using RX 6 Advance?

[DanielPeacocke]

Glad the daily is coming back!! Missed it Haha! I was curious, would you ever be interested in a video on lighting and how you light weddings? I'd love to learn some of what you know on the subject:)

[Kirbywinson]

I feel like you and LeftCoast would make good friends

[MateoToro]

Scott do you have a camera backpack? curious as I am looking to buy one in the next few days

[tcbooster]

I thought you were adding gear to add photography to your business? I'm confused.

[spotcutsfilm]

Scott Hallo! In 2017, I had a plan to make weddings and make them in lengths like you do them. Unfortunately, in the country where I live, there is still fashion for terribly long films. 60 minutes is the minimum. Clients even ask for longer (2 hours). I feel a bit disappointed. What should I do? I do not like to make such long films :(. Thanks for some advice!