Why your website's outbound links are important

Outbound links are those which point from your website to other websites.

Whilst they’re not a direct ranking factor, they’re still important for user experience and could impact your SEO indirectly.

Links are how both search engines and users discover content, so by linking to relevant and high-quality websites you’ll be building trust and also helping them to find the information they’re looking for.

Outbound links also strengthen the topic signal to search engines, which can help them to understand what your webpages are about, which in turn could help them rank better for relevant search terms.

It’s important to keep track of your outbound links and to delete them if they’re broken, redirected or irrelevant.

Broken and redirected links are bad for your SEO and for user experience, and irrelevant links could lead to you confusing the search engine about the topic of your page which could damage your performance in the organic search results.

If you have an international website, it’s also important to ensure you’re linking to relevant websites targeting the right country and language.

Our international SEO experts have plenty of experience auditing outbound links, so if you want help identifying any broken or irrelevant links on your website, just get in touch today!