Why a Positioning Team Beats Sales & Marketing Alone | Implementors #31 | April Dunford

We get it. Ideas are easy, but implementation is hard. Presented by Guidewise, the Implementors podcast connects you to the insights, stories, and lessons learned of individuals who have mastered implementation.

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Join host Ted Wolf, Co-Founder & CEO of Guidewise, as he sits down with April Dunford, Founder of Ambient Strategy and renowned expert on product positioning, in the latest episode of Implementors. April shares her unique journey from systems design engineering to becoming a top authority in B2B marketing, where she helps companies stand out in crowded markets. In this insightful conversation, April dives into the art of positioning, emphasizing the power of market insights in crafting compelling sales pitches. She explores the vital role of cross-functional teams in sales enablement, the emotional dynamics in B2B decision-making, and the importance of aligning marketing and product messaging for maximum impact. Tune in to learn how systematic positioning can drive business growth and discover April's strategies for transforming complex products into clear, compelling narratives that connect with customers. Whether you're in tech, sales, or marketing, this episode is packed with actionable insights on differentiation, emotional intelligence, and successful execution in today’s competitive landscape.

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