Donny Deutsch Explains How Ads Work

Donny Deutsch was a master of the ad game for decades, so he sat down with Stephen to explain how anyone can be manipulated into buying anything.

Watch The Late Show with Stephen Colbert weeknights at 11:35 PM ET/10:35 PM CT. Only on CBS.

[onjofilms]

I just got conned into watching a bunch of ads.

[HappyAccidentVideos]

"We like ads that capture everyday human life."

Then how do you explain puppymonkeybaby?

[Buenomars]

Ah yes... good times before the Volkswagen Emissions Scandal, which apparently has been forgotten...

[mannyjmd]

LOL

Why are people just hating on the ad guy? It is his job to entice you enough to be interested in the product. If in the end you decide to buy said product whether you need it or not then it is on you. He does not take over your mind and freewill and force you to buy anything.

Literally go down the comments and you will see people complaining about how it is guys like this that forces people to buy things they do not need or want. Others go on about how VW is evil. Well... okay but what does that have to do with the ad itself? In the end YOU choose what to spend your money on.

[Prakersh]

Darth Vader or Volkswagen which is more evil..
Can't decide...

[superpokemon]

0:09 Yes... Yes I am!!! Good Mythical Morning!!!!

[SpaceFlye]

It's funny how I usually avoid ads on a daily basis wether it's tv or YouTube, but I watch the super bowl mainly for the ads. How ironic. Although, I can tell ya that watching those ads will never influence me to buy any of the featured products, they're just funny to watch.

[AzaJabar]

I am a communications manager at an ad company and I gotta tell you ads never made me buy a single thing because I know how pretentious they are

[--_V_--]

I've never wanted to punch a guy in the face this bad.

[ProductMarketing]

This interview is a brilliant native brand damage control spot for Volkswagen. Colbert is taking native advertising to new heights.

[therealrbert]

That VW commercial is the best ad anyone has ever made.

[TheBasher-_-]

The Volkswagen ad made me want a kid, not a Volkswagen. 😂 🤷‍♂️

[bored]

Does he know he's an ad? DOES.. HE... KNOW HE'S AN AD!?

[---edob]

The day we start choosing what we want to see.

[lordwsgman]

Did they just trick us into watching full ads in-show

[macdla]

So this is what it's come to... I'm watching an ad for an ad.

[CorollaNut]

It was the way the kid said so much with just a slight head movement.

[TheBasher-_-]

How ads work. 😂 here's a clue, THEY DONT! 😂

[javasoccernut]

So. They are great ads. Do they translate to sales? How do you know?

[craigmoree]

was i the only one who thought the waz up ad was dumb