Why PUBG creator Brendan Greene is building a Metaverse that no one owns

While tech giants like Microsoft and Meta are battling for control of the Metaverse, PUBG creator Brendan Greene is quietly building a virtual world the size of planet Earth — vastly larger than any other game world.

Find out why Brendan is taking on this wildly ambitious project, and why he believes that no one person or company should own the Metaverse.

CHAPTERS
0:00 Introduction
1:12 1. Interconnected game worlds
1:56 2. The Metaverse is for everyone
2:44 3. Making the Metaverse accessible to everyone
3:39 4. Thinking bigger
4:44 5. What we're building now
6:07 6. Giving players a way to monetize themselves
7:08 7. Nurturing a player adviser community
8:41 Conclusions

PUBG & BRENDAN GREENE

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Game Thinking TV

[AdamChalmers]

Love how Brenden is approaching this. A massive shared world that inhabitants can use in a wide range of ways. I hope he finds a good solution that avoids the 'Land Sale' model that so many black chain projects are embracing. Best of luck building this out! Very ambitious!!

[botanicles]

Really enjoyed the video. Played pubg for years and got excited just hearing Brendan is getting involved in the metaverse. He seems to have the right mindset going into it. Build that strong foundation rather than try to make what's currently out there work for you. Wish him well. Hoping for the best.

[serjaoberranteiro]

will the game ''everywhere'' be a problem to ''project artemis''?

[ilona]

Still ambivalent feelings towards Metaverse future. Made by dreamers, and it feels like dreamers who lives gaming, for everyone. Is it really for everyone? Work, may be, if the mayor world moves their but not 24/7. Socialize. I hope face to face in reality will still matter more than in Virtual 3D world for many many years ahead. I understand that young generation will soak by this Virtual World that become their Real World.