Inside GM's Iconic Midcentury Modern Design HQ | WSJ Open Office

General Motors’ has invested nearly $2 billion into its historic 1956 technical center built by modernist architect Eero Saarinen. Inside the latest addition to its design headquarters, over 1,000 workers sculpt clay Cadillacs and Buicks and use VR to imagine car interiors.

WSJ toured the design headquarters to see how GM is future proofing car design while honoring its history.

Chapters:
0:00 GM office upgrades
1:00 GM’s campus and original design center
3:00 Designing a space for designers
5:17 The Design Dome
6:22 Connecting GM’s past to its future

Open Office
Offices are as unique as the companies they house. This WSJ series takes viewers inside standout spaces to show the amenities–and quirks–that separate them from the rest, as designers and company executives explain the reason behind it all.

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[ASM-tlxt]

Really like how they made the building modern while keeping it comforting and also a throwback to the og design

[Limozo]

All that fancy stuff so at the end all cars end up looking the same ... weird

[ethanbrody]

"They don't make knobs and buttons like they used to." ironic.

[JayAlba]

Cadillac is the only decently designed GM car. The golden age of American automotive design has been gone for decades.

[avocadogaming]

Need to invest on making reliable cars, not overpriced junk

[icomefromcanadia]

Funny, "they don't make knobs and buttons like they used to" is one of the main reasons I don't like new vehicles. They're huge, heavy, expensive, ..and yet as bland and boring as can be.
All this design space and what we get out of it are shapeless boxes or blobs with interiors that have zero design effort, just blank dashes with a tablet slapped on. What happened to elegance? Being able to see how everything was actually thought out, with buttons and knobs that feel good, sound good, and a centre screen, (barely necessary anymore with digital main gauge clusters, ) that's sculpted into the dash instead of cheaply slapped on top.

[Atilla-mi]

Since 1980s auto shows Cadillac had the best looking concept cars but never in production? Why the fear?

[MylaSavannahHazel]

tunedbyai AI fixes this. Tour inside GM tech campus.

[beyonslaay]

Wow, Cadillac vehicles look so beautiful

[AndreaDoesYoga]

Impressive investment GM, future of cars is here! 🚗

[rone]

Their issue is not design. It’s just about everything else. It’s almost comical how they invested this much money.

[Esbbbb]

As a Finn, I'm really surprised that a Finn designed the original center... So cool! :D

[williamaraujo]

It is just pure art, talented people developing cars! Beautiful

[jankaufmann]

Beauiful. I love the US. It's my biggest dream to migrate to their.

[stanbimi]

Still think the '65 Buick Riviera, '65 Corvette Stingray and '67 Mercury Cougar mark the high-point of Detroit styling.

[simontemplar]

A lot of companies go bust after building a new head office. Good luck.

[ICE]

The company I always wanted to be apart of! 💙

[thehpw]

Yeah, Warren Michigan the epicenter for creativity and forward thinking.

[KAZAM]

They're surprisingly forward and honest in this.

[anirudh_s]

Can they spend that money on making normal sized, practical trucks?