How the government investigates 'greenwashing' complaints | The Big Story

You may not know which ads meet the definition of greenwashing—but you know the type of ads in that discussion. Big corporations assuring you of how much they do for the environment, how sustainable their practices are and how much they've already done to make sure you can enjoy their products guilt-free.

As the climate crisis worsens, convincing your customers your business is part of the solution, not the problem, can translate to a lot of revenue. The question is, how legitimate are those claims, and what happens when someone reports you for not meeting your own lofty standards?

GUEST: Carl Meyer, climate investigations reporter, The Narwhal

[rickvervoort]

Reminds of a prime minister who jet sets around the planet in a carbon spewing plane while telling his employers (aka: taxpayers) that they aren't doing enough to save the planet.

[steveswhirld]

and at the sound of the 🔔 you will all wake up. ''ding, ding,dingaling''