Ask Yoast: Google Ads and organic rankings

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After investing in Google Ads (previously Google AdWords), you might notice your organic rankings and traffic improving as well. Is that just a coincidence, or is there a reason for this? Today's Ask Yoast question: does advertising with Google Ads affect organic SERPs?
  1. Yoast
  2. Ask Yoast
  3. Google Ads
  4. SERPs
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So you can buy rankings with AdWords, because AdWords generate extra traffic and the whole (not only the organic) traffic is an important ranking factor? As a SEO that was always my suspicion when I see certain competitors websites who pay a lot of money for AdWords rank better although their content is weak and their technical SEO is crap (keywords neither in h1 nor title, short superficial texts etc).

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