Rule #1 Real World: Assessing Ulta Beauty

Rulers love resilient businesses we can understand, so it shouldn't surprise you that Ulta Beauty has become one of our favorite examples of a wonderful company.

Jamaal discusses the 4Ms of Ulta and how this cosmetics company made it onto his watchlist.
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[Robert-pnet]

Thank you Jamal! I appreciate your example of how you identified ULTA as a watchlist company. ULTA is on my watchlist as well.

[giuseppecapilli]

Excellent analysis, thank you Jamaal.