P&G 'Thank You, Mom' Campaign Ad: 'Strong' (Rio 2016 Olympics)

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P&G Tagline: "It takes someone strong to make someone strong. Thank you, Mom."

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Oh, I thought I was the only one who almost cries every time I see this, and I've seen it several times since 2016! ufff

juliomartinez
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Still one of the most touching ads I’ve ever seen. My mom was there for me when I was diagnosed with cancer last year on my 22nd birthday. She went to my treatments with me, and she was there when they declared me cancer free. I love you mom!

Nintendn
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Remembered this ad was a thing. I cried again

rey-ivof
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The teacher showed this in class recently and literally everyone had tears to their eyes and a girl full on sobbed

andramanda
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0:53 Nothing scares someone more than another mom saying "I'll call your mother!" 😂🤣❤️

Rizelden
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I live the 40 hours a week my daughter trains at the gym, I dry the tears of a teenage girl that is tougher than grown men; and I stop breathing for just a second when her floor music begins. It's not political. Not everything is. It's just a tribute to mom's who want nothing in return but what their kids want for themselves. And yes, my husband works so I can help my kids strive to achieve dreams.
Why be ashamed of that, I'm not?

anonymousone
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My school played this video in the assembly, I almost cried in front of the whole school, it was so touching...

gtsdock
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Seeing this again reminds me of how much I love my mom. Nothing’s gonna change that

MetaGiga
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Five years on, this still gets me every time. So beautifully made.

Shaari
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The diversity in this is beautiful! It represented every single mother!

cuzimnotlaughing
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I always seem to come back to this ad and it never disappoints

emmabellahill
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Can’t wait to have this moment in the 2021 Olympics with my mom

malikamine
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To me, I find the Chinese son more interesting than the other adults. The son finished his goal without his parent’s embraces. But he still stood up knowing he made them proud. Mad respect for him.

jameshowlett
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my mom is crying see this video 😭 love you mom 💙

wisesyamayrainaputrikinasi
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I lost my mom when I was 14...The years passed.Now I study at university, my mom's biggest dream for me.I wish she could see me at university...But somehow I think she is still here and she never gone, because when I fall in every bad situation something gives courage and motivates me to stand up and fight...Don't stop to love and made proud your mothers before it's too late to do...Remember that a mother's love never dies and always will be you inner power...Just believe it and when you do something do it first for your mother!Make her proud!!!

georgestasinos
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The first time I watched this, I had no idea what was going on, I cried. So touching. I showed my mom 😂, the second time was a year after, I felt so many different emotions, and this is my third time watching this, but it’s because I chose to look for it, instead of it randomly appearing. Chills. So much heart into it 😭😭😫

victoriananthavong
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Some still congratulate their mother in one day.
I cry because my mom is no longer on my side and I could never be her pride, give her happiness, support and now I see the value that she has, she was a single, hard-working mother. I am 22 years old and now I am alone and I have had to go through hunger, loneliness.
Oh god how I would like to see her smile and tell her that she was always the best.

miltonvj
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Happy Mother’s Day to all. If your mother isn’t with you now then I give you my blessing and best wishes.

akitaxx
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Omg i cried so much ughh I feel like a cry baby

ShaluMishra
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6 years later and I`m still crying..that`s so touching..

Moony
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