Big brands helping build 'Barbie' buzz

The "Barbie" movie is out and the marketing leading up to the big release, in addition to collaboration with big brands, has reinvigorated people's long-time love for Mattel's iconic doll. Hope King, senior business reporter for Axios, joins CBS News to talk about the marketing blitz for "Barbie."

#barbiemovie #barbie

[RudieObias]

I saw Barbie last night and I thought it was GREAT!!

[koenigxolo]

Everyone on strike this is one of the few options to make money.

[Baslium]

This film is so good, but it is so dark.

[Hukur_]

Interesting movie. I did not expect that drom a Barbie movie.

[joelaugustestudios]

Now I’m really eager to go see the movie myself.

[emiliobello]

I wonder if a movie about anti drugs will ever go big

[Pau_Pau]

Not gonna lie, I want to see this movie as a man!!

[macmcleod]

Critical Drinker and several others reviewed this and they say it's crap.

So i assume the positive comments are marketing people.

In any case, i wont see movies until the third week after the aSTRo-tURfING stops.

Dang that's a wierd auto correction!

[cherylnielson]

What on earth has happened to CBS? Has it become one big promotion company? The real story here is the misleading marketing making people believe this is just a cute, fun take on the Barbie brand. Too many critics out there saying it’s no movie for children. Maybe it’s for many but it’s not for all.

[davelarson]

False hype perpetrated by the folks Kanye spoke of..

[josephbanatlao]

Anti-woke mob salty the movie is doing so well