The Sleeper Effect – How the Media Manipulates You

The sleeper effect is a manipulation technique that is commonly employed by the mainstream media, whether its for politics, advertisements, or whatever. Learn more here:

Sources:

Communication and Persuasion

The Influence of Source Credibility on Communication Effectiveness

Experiments on Mass Communication

Empirical Tests of the Absolute Sleeper Effect

The Sleeper Effect in Persuasion

Sleeper Effect

Thanks to Tristan Reed (writing), Troy W. Hudson (VO), HowlingCreations for helping to create this video!

[lifeprinciples]

Eliminate media and politics from your life and see your happiness increase 10 times

[sumansahu]

This is an underrated video. I mean, just look at the kind of sources y'all have referred to. Great job!

[jcsrst]

I pay to not see advertising on youtube. I don't watch TV or listen to commercial radio. I've made it my mission to NOT be subjected to this kind of manipulation.

[HowellConsultations]

If you are reading this, may you attract everything you’ve been patiently waiting for & be passionate to pursue it whole-heartedly. It will naturally flow into your life when you are ready to receive it. Hope our channel helps you on your journey 🙏

[amirf]

AD on TV:
"This car is the most wonderful thing I have ever seen since the last time I looked in the mirror!"
Honestly, I like the way they undermined their message

[jcsrst]

The most effective manipulation IMO is the coopting of a song. Many classic rock songs have been ruined for me because of this.

[Cryptoversity]

When I get an advert, I look away. If I mistakenly see an advert for something, I make a mental note not to buy it even if I was actually gonna buy the thing. It is my campaign against advertising and consumerism.

[miomimomiro]

This is basic level nowadays. It’s much more deeper in reality. That is also the reason why this video is visible and ok to watch today.

[BL-rbjm]

Proverbs 14:15
The Naive person believes every word. But the shrewd one ponders each step.

[mindblowing]

This is exactly what people need to see right now

[ZacharyLaid]

Sleep is underrated.

2019: Lessons
2020: Blessings

[bradley-uhkc]

Born in australia and the alcohol industry and gambling industry advertisements here are unbearable

[brokeneyes]

The past three days I’ve been looking at things regarding persuasion techniques and then this video is released.

Someone at Google has been playing with the reality dial again…

[naspshariio]

You're doing Great job, Keeping Going all the best !!

[dnigma]

Interesting you used the " discounting que" in this very post no political adds say their adds are paid for by their opponents, am I the only one who caught that ? Genius !

[clajmate]

just hit the thums up without any reason

[samsmullen]

I only buy what I need and not what I want. Therefore, media doesn't manipulate me. I still drive 15 y.o. car, wear clothes that are over 20 years except socks and underwear.

[asha_vere]

Fear doesn't work in advertising? Those early 2000s cigarette commercials certainly terrified me into not smoking, like ever

[DaveE]

Wow, discounting cues that make you dismiss a message get forgotten, but the repetition of a message gets you to believe it, as the motivation and emotion to resist the message subsided and the repeated message sticks anyway.

[李義山-kh]

THAT'S WHY I SUBSCRIBE YOUTUBE PREMIUM RELUCTANTLY