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Email Marketing 101 for Coaches - Beyond Lead Magnets
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Email marketing for coaches and 1:1 service providers
What to do to generate sales in your business. You may know you need a lead magnet, but you can do so much more than that!
📕 Timestamps:
0:00 - Introduction to Kara & Co. Creative
0:08 - Overview of Email Marketing's Significance
0:24 - Email Marketing Brain: Customization for Every Business
0:39 - Recommendations for Service Providers and Higher Ticket Services
0:47 - Leveraging Email Addresses and Automation
1:04 - How to Use Lead Magnets
1:23 - Importance of Multiple Freebies
2:07 - Crafting Initial Email Sequences
2:20 - Reintroducing Yourself Through Email
3:01 - Personalizing and Automating Email Pacing
3:09 - Mentioning Additional Services and Exploratory Calls
3:19 - Long-Format Nurture Sequence: An Alternative to Weekly Newsletters
3:45 - Providing Value through Consistent Content
4:10 - Incorporating Lower Ticket Items into Nurturing Sequences
4:39 - Emphasizing the Importance of Interaction Points and Touchpoints
4:55 - Building Trust and Establishing Trust Points
5:29 - Upselling and Encouraging Exploratory Calls
6:06 - Enhancing Marketing Efforts with Automated Systems
6:13 - Leveraging Digital Marketing with Email List Engagement
6:33 - Nurturing Leads into Customers via Automation
-- LINKS --
As always, I’m available to help troubleshoot or implement the tech pieces of your business:
*Affiliate links: I only promote services I’ve actually used and loved, and will use an affiliate link when available to earn a commission. Thank you for helping to support the channel!
– RELATED TUTORIALS –
** FAVORITE RESOURCES **
GUIDED ONLINE BUSINESS PROGRAM
Learn how to build an online business and generate leads and right-fit clients through your website and a simple, streamlined marketing system. This 4-month program takes you through strategy, website copy, website design, email marketing and social media options so that you can not only get a website, but everything you need to successfully run an online business with confidence.
TECH SUPPORTED MASTERMIND
Are you a coach or other 1:1 service provider looking to launch or grow your business online? Join my community of solopreneurs for a weekly mastermind call and weekly office hours so that you can get your tech questions answered. Never feel alone and frustrated by the tech you need to run your business again!
DISCLOSURE: I often review or link to products & services I regularly use, or use on behalf of clients, and think you might find helpful. Wherever possible I use affiliate links, which means if you click one of the links in this video or description and make a purchase I may receive a small commission or other compensation.
What to do to generate sales in your business. You may know you need a lead magnet, but you can do so much more than that!
📕 Timestamps:
0:00 - Introduction to Kara & Co. Creative
0:08 - Overview of Email Marketing's Significance
0:24 - Email Marketing Brain: Customization for Every Business
0:39 - Recommendations for Service Providers and Higher Ticket Services
0:47 - Leveraging Email Addresses and Automation
1:04 - How to Use Lead Magnets
1:23 - Importance of Multiple Freebies
2:07 - Crafting Initial Email Sequences
2:20 - Reintroducing Yourself Through Email
3:01 - Personalizing and Automating Email Pacing
3:09 - Mentioning Additional Services and Exploratory Calls
3:19 - Long-Format Nurture Sequence: An Alternative to Weekly Newsletters
3:45 - Providing Value through Consistent Content
4:10 - Incorporating Lower Ticket Items into Nurturing Sequences
4:39 - Emphasizing the Importance of Interaction Points and Touchpoints
4:55 - Building Trust and Establishing Trust Points
5:29 - Upselling and Encouraging Exploratory Calls
6:06 - Enhancing Marketing Efforts with Automated Systems
6:13 - Leveraging Digital Marketing with Email List Engagement
6:33 - Nurturing Leads into Customers via Automation
-- LINKS --
As always, I’m available to help troubleshoot or implement the tech pieces of your business:
*Affiliate links: I only promote services I’ve actually used and loved, and will use an affiliate link when available to earn a commission. Thank you for helping to support the channel!
– RELATED TUTORIALS –
** FAVORITE RESOURCES **
GUIDED ONLINE BUSINESS PROGRAM
Learn how to build an online business and generate leads and right-fit clients through your website and a simple, streamlined marketing system. This 4-month program takes you through strategy, website copy, website design, email marketing and social media options so that you can not only get a website, but everything you need to successfully run an online business with confidence.
TECH SUPPORTED MASTERMIND
Are you a coach or other 1:1 service provider looking to launch or grow your business online? Join my community of solopreneurs for a weekly mastermind call and weekly office hours so that you can get your tech questions answered. Never feel alone and frustrated by the tech you need to run your business again!
DISCLOSURE: I often review or link to products & services I regularly use, or use on behalf of clients, and think you might find helpful. Wherever possible I use affiliate links, which means if you click one of the links in this video or description and make a purchase I may receive a small commission or other compensation.